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5 Reasons Your Outreach Emails Suck

If there’s one thing worse than getting a rejection email, it’s getting no email at all. At least you know where you stand with a rejection email; the angle you chose wasn’t relevant enough, they’ve...

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Successful Email Campaigns for the Multi-Channel Age

While an email newsletter can look superb in the inbox, when squeezed onto a smartphone it can become unusable, with narrow columns, small fonts and broken layouts typical common issues. Suzanna...

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3 Ways to Segment Your Email Marketing Audience for Better Engagement

Effective digital marketing requires standing out from the noise. The experts on Madison Avenue estimate that we’re exposed to an average of 5000 branded messages every day, and to an increasing...

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Friday Talk: What Happens when you Reply to spam E-mail?

This week in our Friday talk we are listening to James Veitch talking about a topic we all know a bit too well: spam e-mail. And we have all thought it. What if I respond… what could happen. In his TED...

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